CBCHR NETWORKING GUIDE
CBCHR Mixers are held each month as a means for members and guests to network with each other and strengthen relationships within the business community as a way to encourage and equip each other. Check the Events Calendar for specific dates and times. The following is a guide for a successful networking meeting that attendees should follow. As this is new for some members, we actively seek to follow the steps in this guide to make sure everyone gets the most out of each event.
Before the Mixer
Bring plenty of business cards to pass out. Take time before the mixer to develop your “30-second elevator pitch” for your business or organization. Finally define your ideal client or customer in general terms so that you can describe what you are looking for from the other attendees as a client or as a referral.
At the Mixer
(Do not spend all night talking to one person. It defeats the purpose of the “mixer” as a networking/referral generation event.) If you want to fellowship at the mixer once everyone has made the rounds that is acceptable, but only after the primary purpose has been achieved.
After the Mixer
Identify the attendees with which you would like to schedule a follow-on meeting. Schedule a one-on-one meeting at your office, over coffee or lunch (the default expectation is that everyone pays their own way unless otherwise agreed to up front). Fill your appointment schedule over the next three weeks with those attendees you would like to meet and get to know better before you repeat the process at the next mixer.
Attend the one hour one-on-one appointment. The first 30 minutes is 15 minutes each for building rapport by discussing family, hobbies, interests, activities, etc. The next 30 minutes is 15 minutes each pitching your business or organization, product or service focused on describing your ideal client (either to the other person or for a referral). End the meeting by identifying whether you are a good fit or by offering contact information for potential referrals to each other.
If you are not taking advantage of these events you are missing a great opportunity to expand your circle of influence within the community and get better acquainted with your brothers and sisters in Christ in the Marketplace.